A Sales funnel is essentially a system that brings people through a systematic process with the whole idea of the end result in leading to a sale.
The first step in the sales funnel is to generate your traffic into leads, then your leads (potential buyers) into a buyer, then a buyer into a returning customer. Sales funnels have been around for a long time and are by far the most effective way to convert traffic into customers.
What is a lead/potential buyer?
Leads are essentially someone who took interest in what you had to offer, regardless what it was, and opted into your email list to receive updates from you, or to get a specific offer from you, or to simply just learn more about what you are offering. They have already taken the first step in showing interest in you and your company.
When viewing your sales funnel it is exactly that, a “funnel”, with the top being much wider than the bottom. When you start at the top those are your leads, and it narrows down smaller and smaller as you go down the funnel. It is unrealistic to ever believe all your leads will turn into customers and want whatever you are offering and they will get sorted out farther and farther down the line until you have customers and then eventually at the very bottom returning customers.
It all depends on how well your sales funnel is put into place that will really decide on what percentage of your leads turn into customers. Some just wont be interested, and you can’t change that, so never expect them all to buy into whatever you have, regardless how good it might be. Once you’re at the bottom of your sales funnel and have your customers and returning customers, now you know who to focus on and ultimately serve.
The great thing about sales funnels is they save you a ton of time, it sorts out through all the people and finds the ones interested and the ones who never would have bought in the first place, and it does this all automated for you. There are many keys to a successful sales funnel, and messing up just one of the steps, regardless how well the other steps are put together, can cause a catastrophic decrease in sales. We will touch on the different key components and what they are next
What is a capture page and how do I create one?
A capture page, also known as a landing page or squeeze page, is essentially the page someone lands on after clicking on a link from a website to learn more about what you’re offering or get the offer. They will usually land on this page from some sort of paid traffic source like Google Ads or Facebook Ads, or possibly even from a natural traffic source like a social media site. The capture page will briefly describe your product or service you are offering along with a call to action button so they can enter their details like their email and name to learn more. This is where you just turned your traffic into a lead. Any time you capture someones info like an email address, you just made a lead.
Sounds easy right? Well, it actually isn’t as easy as it sounds, making a landing page can actually be quite difficult and where a lot of businesses can actually fail. The reason your landing page isn’t converting can be so simple but yet there are so many factors to play out. Like something as small as the color of your back ground, or words, or button can negatively affect your results. Or even your wording in how you described your product or the headline you used. It can take thousands of dollars and months and months to figure out what capture page will work efficiently.
I have 10 simple tricks to help you with building your capture page that i personally learned through trial and error myself.
The headline is crucial, and should be something that will grab the audience’s attention immediately, but also be related to your product and post. You usually only have a few seconds to catch the reader’s attention, and this is where it is usually done. Think of it like a title of a book.
Keep your landing page simple, with only one objective and purpose on it. don’t try to offer a bunch of different things, stick to one thing. You want to make it as simple as possible for the reader.
Same goes for your layout, the biggest mistake I see people make is they try to get all crazy with the colors and images everywhere, when in fact, the simple ones are usually the ones that convert the best.
The less words, the better in most cases. try to keep your message down to a very simple sentence or two with a very clear message. The longer you leave your reader there to read on and on, the less likely they are to continue and give you their email address. Remember, make the path of least resistance for them to give you their email.
A nice image is always great and usually will increase your conversion rate, but videos are much better than images. I highly suggest getting a well done video together, but try not to make it to long. If your unable to do that a picture works decent as well.
Use things like quotations and exclamation marks and bullets, get creative. Make your words stand out.
Offer something in return for their email, this is huge. You are a lot more likely to get their email if they receive something back in return, it can be something as simple as a free E-book or trial to your product or even just some helpful tips you have generated over time to make what they are trying to do easier.
Test, Test, Test. Always split test different variants against your highest converting capture page, you are bound to find a better one and increase your numbers if you keep testing.
Use testimonials if need be from other people who have used your product or service you are offering, show them it has worked for other people as well and it isn’t something your just making up.
Try to put a picture on your capture page of the product you are offering so they can see exactly what it is and what it looks like.
Now you may be asking, how do I get traffic to my capture page?
Now that you have created your landing page, you need to find the most effective way to bring traffic to it. There are two general ways to bring traffic in. There is free traffic, and paid traffic.
Here are some common examples of how to generate free traffic.
Social Media: Simply share your product or service on your social media and get others to share it as well, you can reach thousands of people this way without ever spending a dime. Although this way can take up some time to get decent traffic, your wallet will at least be happy.
Blogging: If you already have a blog or a website made, you can simply put your product or service up on it along with a quick post of what it is about and even better a video explaining what it is about, and now anyone who visits your blog or website will see it as well! If you haven’t already got a well-known blog up check out my section on blogging with some helpful tips on how to get a successful blog started.
Now here are some examples of paid traffic.
Social media campaigns are my personal favorite, particularly Facebook, which I actually have a post on how to successfully generate quality leads on Facebook as well if you want to look more into that and get more info on how to do that.
You can also do Pay per click ads. You simply make an advertisement and agree with another site or search engine on what each click will cost you. The great thing about this is you will only be charged when someone clicks on your ad, and it will be a fixed cost to you so you know what to expect.
Now remember, Ads are as important as the capture page you are sending them to, if you make a poor ad or don’t get it out to the correct audience, you may end up burning a whole in your pocket with no revenue to put back into those pockets. I always recommend starting small and test with a small amount and spend more and more as you find things that work.
Don’t forget to follow-up with your leads!
Now that you have a well thought out capture page and campaign to generate traffic to your capture page, you are now capable of generating a high amount of leads. It is now crucial to follow-up with each one, but how do you do that? It would take forever to send an email out to each one when you have something to send out to them right? This brings us to our next step, a autoresponder.
A autoresponder does simply that, automatically responds to your leads for you. You simply create one email and your autoresponder will automatically send that email out to all your leads for you. Your first few emails you want to thank them and remind them why they are receiving emails from you. Along with maybe some free offers you have.
You do not want to start shoving the up sell down their throat right away, they haven’t developed any trust with you yet and are more likely to unsubscribe and never come back to you.
After a few emails and a few weeks you can then present them with a email for your initial sale to them. Again, never expect for them all to buy regardless how great your product is.
Then if your successful in selling your product or service, you take the ones who bought and send them another email with your up sell items and generate returning customers. If they bought from you once there is a high chance they will come back to do business with you again.
This is a more basic overview of how to set up a autoresponder and can work in a lot of cases. But depending on your goal, autoresponders can get a lot more advanced and take a lot more time and effort to set up.
There are many different platforms out there for autoresponders but my personal recommendation is Aweber, and it can handle all your needs in one system for your emails and autoresponders
Well I hope you found this info useful in why a sales funnel is important and all the key aspects of a sales funnel. If you are interested in more detailed advanced training on how a sales funnel works and to grow your business online register for our Live webinar that will be explaining the exact steps and processes to creating a successful funnel by clicking here, if you have any ideas you think I should cover in an article feel free to comment as well and I would be glad to cover any other information.